Since the profound redesign and restructuring of its website in October 2010, Komerční banka has continuously worked on its further development. Thus, among other things, users’ behaviour has been monitored since the launch of the innovated website. Thanks to this, Komerční banka is very well aware of what users prefer, what they want to know, and where ambiguities may occur.
The changes incorporated on the basis of users’ behaviour are primarily visible in the home page at www.kb.cz and also in the segment access pages. Attention was mainly devoted to a clearer structure in which current offers are presented, easier work with calculators, and faster transfer to the key parts and functions of the website.